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Most doctors try to be everything to everyone – treat every problem, offer every service, and appeal to every demographic. They mistakenly think that this approach will make more money and build a professional reputation. By choosing a niche, you can focus your resources on providing the product or service most valued by a target market. You will not only establish yourself as an expert in that area, but you will reduce the number of competitors vying for a limited number of clients. As your reputation grows, you will receive more referrals from others who know you as an expert in your niche.
"Your selection of a niche should reflect on the work you feel most passionate about. If your chosen niche doesn’t excite you, your lack of enthusiasm is bound to show. Becoming highly profitable while focusing on the work you find most enjoyable and love to do is the definition of success.
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