So here’s the script with the old kind of marketing. Betty: Hey, Joan. What’s wrong? Joan: Oh, my tooth is just killing me! This hasn’t happened in years, not since before we moved. Betty: Poor thing. Why don’t you go see a dentist? Joan: I don’t have a dentist in the area that I trust. Since we’re new here …
Old School in a Digital World: The Problem with Word of Mouth Marketing Read More »
“If you build it, they will come.” So goes the line from Field of Dreams. Many doctors take this approach when starting their medical practice. They just think they can put up a caduceus sign on a brick and mortar office, and bam! They’ll have loads and loads of patients all waiting for their expert …
“If You Build It”: Why medical professionals need a marketing plan Read More »
As a dentist, your day is jam-packed and you hit the ground running every morning. Appointments start early, and you’re busy solving problems and interacting with your patients for the rest of the day. If someone came to you and said that you should also be online marketing your dental practice, you might just snap …
When you’re shopping for new technology for your medical or dental practice, it’s easy to get excited about the future and how the latest and greatest tech can help your practice succeed. Having innovative ways to help your patients is exciting! You may get sold on the vision of your practice as cutting edge, the …
Expensive Medical & Dental Equipment & the Lack of Marketing Materials Read More »
Introduction to Niche Marketing The concept of niche marketing has a number of advantages for dental practices. The niche approach can help differentiate your practice from your local competitors, but it can also help you achieve greater profit margins in the short term and establish a longer-term strategy for future growth. the strategic path is …
Niche Marketing for Dentists: An Essential Guide Read More »
You’ve done the hard work and assessed your dental practice’s capabilities and you understand the make-up and needs of your addressable market. Now that you’ve chosen a specific niche for your dental practice to focus on with the hopes of positioning your practice as the best and more well-known provider for your niche procedure(s). Now …
When it comes to marketing your dental practice, it can be difficult to know what initiatives can help grow your patient count. Adding to the marketing challenge is that of budget and how you can afford to spend money in a way that is going to provide you with a return on your investment. Here …
Cost-Effective Marketing Strategies for Local Dental Practices Read More »
Choosing to focus on a marketing niche for your dental practice is often overlooked as a means to get more patients and boost your bottom line. Those practicing general dentistry might believe servicing a particular niche hinders profitability given the smaller market and find it easier to hold onto the prevailing methods of doing business …
If you are familiar with the concept of the different types of niches with dentistry, you may be considering establishing a particular area of focus for your practice. While there are several factors that can help you determine the right niche for your dental practice, regardless of the direction, there are multiple advantages to niche …
Not all marketing buzz words are worthy of lengthy discussion, or even consideration. However, the concept of a marketing niche is more than a buzzword for the dental industry as it is a foundational element for dental practices to achieve a competitive advantage and increase profitability. What is a Marketing Niche? Simply defined, a niche …
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