Introduction to Niche Marketing The concept of niche marketing has a number of advantages for dental practices. The niche approach can help differentiate your practice from your local competitors, but it can also help you achieve greater profit margins in the short term and establish a longer-term strategy for future growth. the strategic path is …
Niche Marketing for Dentists: An Essential Guide Read More »
Choosing to focus on a marketing niche for your dental practice is often overlooked as a means to get more patients and boost your bottom line. Those practicing general dentistry might believe servicing a particular niche hinders profitability given the smaller market and find it easier to hold onto the prevailing methods of doing business …
Are you spending too much money marketing your dental practice? Or perhaps you’re operating on a tight marketing budget and need to ensure you’re spending in the right areas for your practice? Regardless of your dental practice’s specific circumstances, it’s important to keep a handle on where and how you are spending your marketing dollars. In …
3 Ways Dental Practices Can Save on Marketing Costs Read More »
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