Blog

mobile

Old School in a Digital World: The Problem with Word of Mouth Marketing

So here’s the script with the old kind of marketing. Betty: Hey, Joan. What’s wrong? Joan: Oh, my tooth is just killing me! This hasn’t happened in years, not since before we moved. Betty: Poor thing. Why don’t you go see a dentist? Joan: I don’t have a dentist in the area that I trust. Since we’re new here …

Old School in a Digital World: The Problem with Word of Mouth Marketing Read More »

bulb

“If You Build It”: Why medical professionals need a marketing plan

“If you build it, they will come.” So goes the line from Field of Dreams. Many doctors take this approach when starting their medical practice. They just think they can put up a caduceus sign on a brick and mortar office, and bam! They’ll have loads and loads of patients all waiting for their expert …

“If You Build It”: Why medical professionals need a marketing plan Read More »

strategy

Expensive Medical & Dental Equipment & the Lack of Marketing Materials

When you’re shopping for new technology for your medical or dental practice, it’s easy to get excited about the future and how the latest and greatest tech can help your practice succeed. Having innovative ways to help your patients is exciting! You may get sold on the vision of your practice as cutting edge, the …

Expensive Medical & Dental Equipment & the Lack of Marketing Materials Read More »