As a dentist, your day is jam-packed and you hit the ground running every morning. Appointments start early, and you’re busy solving problems and interacting with your patients for the rest of the day. If someone came to you and said that you should also be online marketing your dental practice, you might just snap like McCoy from Star Trek.
s a medical professional, there’s enough to deal with already in your day-to-day job–looking at x-rays, diagnosing problems, trying to explain those problems to patients, and then actually doing the work of solving those problems. On top of all this, you also have to run your dental practice. Marketing that dental practice isn’t even in your job description or on your radar.
Dentists need marketing too.
The thing about this scenario is that you need someone to market your dental practice so you can do the important job of treating your patients. Your practice is like any other business, and it won’t grow without some kind of marketing. These days, we’re practically living in Star Trek, and that means that you have to do your marketing online. Let digital marketing gurus get your dental practice out there to the world while you focus on giving your patients amazing smiles.
Dentists don’t have time to be marketers.
Sure, as a dentist, you don’t even have time to think about marketing your practice online. You might not even think it’s that big of a deal. How hard could marketing online be, anyway? Post your website address on social media every once in a while, and you’re good. Right?
Nope. A real digital marketing campaign is complex and time-consuming. First, you have to have a message that makes the whole thing run, your perspective on your unique practice. Then, digital marketing experts turn that message into e-books, blog posts, social media posts, and emails. With the help of a professional marketing team, you can get your message into space and bring in more patients without having to sacrifice your valuable time.
How do digital marketers do it?
Digital marketing your dental practice brings more patients and more success your way, but how? It’s much more than posting short messages on Facebook or Twitter now and again to remind your patients that you exist. Digital marketing gurus broadcast your message along different channels so that you can reach even the farthest reaches of where your customers are searching online. A wide array of online marketing tools are typically used, including:
● Email campaigns using your patient email database
● Keyword focused blog posts
● Social media sharing and connecting with potential patients
● E-Books on subjects your audience wants to read.
Using professional marketers lets you be a dentist again.
Not only can you focus on your practice when you use a professional digital marketing platform, but you get to celebrate the things you love about what you do. Incorporating your expertise, your hard-won knowledge, and your unique approach to dentistry within your marketing campaigns will gain you the trust of new patients by showing that you are an expert in your field.
Broadcasting that same message not only through social media but also through email campaigns will greatly engage your existing patients. Using the latest in SEO techniques, you can draw in new patients and help you grow your dental practice.