It doesn’t matter what products or services you offer, your prospects have lots of competitors providing the same products and services to choose from. Being able to differentiate yourself from your competitors, and position yourself as the doctor or practice most suited to serve them is vital to your success. The secret to getting noticed despite all the noise in the marketplace is expertise!
One of the best ways to establish yourself as an expert in your industry is to zero in on a particular skill or procedure.
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