Pay-Per-Click

Google Ads

With Google AdWords, you generally only pay when people click through to your website.

Choose the Perfect Strategy

Nichepractice offers many specialized campaigns and comprehensive marketing packages to help you build your dental implant niche. Each one is customized to fit to your specific needs and practice goals.

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Easily Track Your Leads

One of the most difficult things with online marketing is knowing what is working and what is not. Our platform gives you tons of data to make informed business decisions.

FAQ

Most frequent questions and answers
  1. Great question! The simple answer is: within days. But the real question is how long until I can see relevant and actionable results? For every campaign this is different. But generally you want enough ads served so you can measure performance against what is called a statistically relevant sample. Sounds complicated but it’s not; it’s just common sense.
    1. Some tips on how to think about this:
      1. Set a reasonable budget – spread it over weeks/ months if it makes sense.
      2. What’s my goal/ measurement; traffic or sales (if sales, by product, or overall).
      3. You will generally need 100+ clicks before you can expect to see anything.
      4. Lastly, measure your clicks over consecutive periods of time, as display ads are powerful reinforcement ads, which improve performance with more views. 
  1. Like Google Ads (formerly AdWords), once you find a display advertisement that works (delivers expected results), then you should run it forever; adjusting offers, refreshing creative, managing budgets, etc.
  2. If it’s making money, why would you turn it off?

campaigns are 30 days. Once the campaign duration is over, the campaign automatically ends. You an choose to renew your campaign

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There are many ways agencies charge. The main fee variations are :

  • Percentage of spend (usually subject to a minimum)
  • Depending on number of campaigns and ad groups
  • Fixed fee plus percentage of spend
  • Fixed fee per month

Personally, we don’t like the percentage of spend model. It doesn’t really provide the agency an incentive to lower your ad spend. The more you spend with Google, the more the agency gets paid.

More campaigns mean more things to manage and optimise, but it probably also means your budget will work better.

We price based on the complexity of your requirements. If you need a new ad group to increase performance, we’ll just add it in. Some agencies would charge you more for more ad groups. Our cost is a known cost, depending on the campaigns running. To a large extent, your ad spend budget doesn’t come into it. We’d rather spend time optimising your account than trying to get more money to add in a few new adverts groups.

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We’ve prepared a quick video to help you link your Google Ads and Bluehost accounts.

A: There’s no general rule on the “right” budget size. You set your budget based on your advertising goals and how much you are willing to spend each day. Here is more information on the topic from Google.

A: In your Bluehost account, you have an overview of your advertisement activity in Google Ads.

  • Under Configuration, you can view the settings you selected during your setup. As you have full control over your campaigns, you can always make adjustments, including your ad text, keywords, target location, budget, and more. Our system will take all your changes into account for future optimization.
  • Under Overview, you can monitor key performance metrics and enjoy visualized data of your campaign performance. The following performance indicators are displayed in your account:
    • “Impressions” inform you about how many times people are exposed to one of your ads. Each time your ad appears on Google, it’s counted as one impression.
    • “Clicks” show you how often people have clicked on one of your ads.
    • The “Click Through Rate” tells you the ratio between the users that clicked on your ads and the total number of users who saw your ads.
    • “Cost” displays the advertising costs from the clicks your ads have received.

 

Q: When do I see results from my Bluehost campaigns?

A: Once your campaign setup is complete, we will immediately start optimizing your campaigns to attract more customers to your website. It can take up to four weeks for us to collect enough data about your campaign before we generate significant improvements.
Keep in mind that the final campaign outcome is not only determined by us but also relies on other important factors:

  • Quality Score: This is Google’s estimate of the quality of your ads, keywords, and landing page. Higher quality ads can result in lower prices for your keywords and better ad positions. We can take care of your keywords but not your landing page. Therefore, it is important to ensure a positive landing page experience for your customers, including relevant content, high website security, easy navigation structure, and fast loading times.
  • Low Traffic Volume: The more data our system collects, the better it will do its job of improving your campaigns. Little traffic due to a low number of search queries for your keywords can slow down this process. A possible reason can be a season when your products or business offering is not in high demand. A lack of traffic can also be related to targeting a low-traffic industry, audience, or location that is not yet very internet-oriented. In this case, it can help to expand the target area and add more keywords to attract more website visitors and speed up the optimization of your campaigns.
  • Budget Size: There is no general rule on the “right” budget size. It’s always important to align your budget with the number of products you advertise and the size of the markets you target. From our experience, we know that most customers who choose a daily budget of $5 or more can expect good results in a reasonable time frame. An indicator that your budget might require some adjustments is when you often run out of your budget earlier than expected. In this case, you will see a notification in your Google Ads account that your balance is exhausted.
  • Maximum Cost Per Click (CPC): Your daily budget and maximum CPC are two sides of the same coin. Based on your keyword selection, we will automatically determine a competitive CPC to get the most out of your daily budget.
  • Target Location & Audience: As mentioned under “Low Traffic Volume,” it can sometimes make sense to increase the target location to reach a larger audience. On the other hand, it is also important not to target an area that is too broad. As a rule of thumb, you should start with a target location that is as small as possible and as large as necessary. By doing so, you make sure that you keep a tight advertising focus, so your budget is used for your core market and doesn’t get diluted. You can always make changes to your target location in your account.

Facebook ads and Google ads are adversarial modes by two companies. Many businesses are taking the help of FB and Google Adwords companies in Dubai for succeeding in their online venture by creating a strong web presence. The aim behind both concepts is to find new customers, increase sales, maximize visibility, and get remarkable returns on the spending.

Our digital marketing agency in Dubai focuses on both the advertising platforms and works for the largest ad programs for your website. Google Ads are pay-per-click ads that are synonymous with the ‘paid searches’. The paid search focuses on the targeted keywords and mainly uses text-based advertisements. Facebook ads are an example of the paid social form of advertisement with the highest number of users being active on the social platform.

FB and Google Ads are similar but Facebook ads are more focused and find the new customers through the keywords to list their services/products through direct linkage. We find it important as one of the primary digital marketing companies UAE to make you understand that Google ads help you in finding new customers while Facebook ads help the new customers to reach you by finding the location and requirements.