“If we can be honest with ourselves, most of us would look back at our careers and realize that our passion to become doctors has been taken over by the business aspect of running a practice…”

My Story

I have spent more than 25 years as a dentist and business owner constantly looking for ways to improve practice productivity and revenue. I have watched my overhead continue to rise while profits were shrinking. I compensated by seeing more patients, offering more services, and extending my office hours. I had less time in my life for myself and my family and the passion and joy of practicing dentistry was fading. Something needed to change!

I asked myself what I enjoyed most as a dentist and what could be most profitable for my practice. After some reflection, I decided that cosmetic dentistry was my passion and expertise. My next step was to rebrand myself an expert in cosmetic dentistry and focus on a targeted niche market. 

I worked with multiple digital marketing agencies throughout my journey and was shocked to find so many of the solutions available were over-complicated, expensive, and often did not have my best interests in mind. Furthermore, I had no idea how and where my marketing dollars were being spent. I said to myself, “Why can’t someone develop an effective, all-in-one marketing software that focuses on a specific niche, is easy to use, inexpensive, and is 100% transparent – allowing me to be in control of my money and my marketing?”

I realized that I wanted to be that “someone” and set out to build nichepractice. 

I teamed up with marketing consultants and experts to create the campaigns and strategies required to solve most practice marketing issues and we built an All-In-One Niche Marketing Platform that brought together all the digital marketing campaigns and tools in one place.

With over 60 digital marketing campaigns,  you can easily improve the growth and profitability of your practice by leveraging the know-how and best practices of our team of experts who created the strategies for you.

Nichepractice has been created for health professionals with all levels of marketing experience. We want to make marketing as simple as possible for your practice while delivering excellent results

Dr. David Engelsberg
CEO nichepractice