With the market size value of $1.4 billion in 2020 and a projected revenue of $6 billion by 2027, the demand for invisible aligners is accelerating at full speed. It’s no secret that practices are battling for the best customers by offering them services and price packages they can’t refuse. However, it goes beyond that. Patients want to see results and they want to see them fast. If you want to become an expert in your community, you must figure out what sets your practice apart from your competitors.